Utilitarian workwear with a long life, for many walks of life.
What's the Vision?
Our vision is to create a sustainable and circular brand called Utility Thread that sits beneath the Universal Thread brand, focusing on a capsule collection of utilitarian workwear. This brand aims to redesign each step in the clothing process by sourcing organic/compostable cotton from the United States, encompassing a broad customer base, and has multiple circular end of life options including repair, re-selling, and upcycling. The products in this line give opportunities for company partnerships, guest involvement, and an extended product assortment through re-purposed accessories. The heart of Utility Thread is at the intersection of inclusivity and sustainability. Our goal is to dress working people from many walks of life, and give them clothing that is comfortable, on trend, and long lasting.
Take a peek at our products...
Why utility thread?
Utility Thread is clothing that is made to last for its first, second, and third life, and is made for people by people. Circularity starts with the design of the product, but our brand also believes that circularity can only be achieved when those products are made ethically in the US, are gender and size inclusive, are made for people to work and play hard, can be used again and again, and finally, that give back to the planet when they reach their end of life. Our customers are seeking workwear clothing at their trusted Target store, our communities are asking Target to build a more sustainable future, and Target is looking to better itself for the future of the company, and the Utility Thread helps achieve just that.
Locally Produced
Utility Thread that is proud to promote United States sourcing and production in order to create jobs, cut back in environmental impacts, and build partnerships for Target with other local companies. Click here to find out more about how our brand is made.
Circular End of Life
From customer self repair to upcycling into funky new accessories for you to purchase in stores, Utility Thread is passionate about closing the loop in our clothing processes to keep our products in play longer. Find our more about the circularity of our brand here!
What's the Value?
Why is Utility Thread the future of fashion? What is the big deal about circularity and sustainability? How does this brand apply to me? Read more about the three pillars of sustainability and why Utility Thread matters to Target by clicking here.