Marketing & Advertising Plan
Do we offer any discounts to our customers?
We offer our customers the Reuse discount in their Target circle app. When they bring in their used Utility Thread items and place them in the collection containers at the customer service/returns counter, they receive a 25% off discount in their Target app to be used towards their next purchase. The discount will only be given for Utility Thread products. We also offer a 5% off of a Utility Thread repair kit when there is evidence of a Utility Thread purchase. These are tracked through the Target Circle app or upon presentation of a receipt. ​​​
How we will promote Utility Thread
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Continuous schedule advertisements
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Instagram (@utilitythread), Target App, in store, and target magazine
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Burst schedule advertisements
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Twitter, Target main Instagram and Instagram ads, influencers, and google ads
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In-store promotion and ads
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​In store promotion and ads: posters of products, smaller banners featuring details about US production, show the circular systems and the end of life options of the brand
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How will i see utility thread in stores?
Because we are a capsule collection that sits underneath the Universal Thread brand, Utility Thread can be found in the front of Universal Thread section where there will be a small section of tables and racks for our feature garments. Behind our new assortment, you can find a rack of the secondhand garments currently for sale at that location. If you are looking for our selection of remade products, check the front table where there will be signage directing you to these specific products. We also will feature signs about the gender neutrality for the brand since it will be in the womenswear section, as well as the customer discounts we offer for our garment take-back program. We are proud to be a US designed and manufactured brand, and also value presenting that information through our branding. Check for our large in-store standing banner with our brand information, partners, and a QR code that can be scanned to learn more about our story. On each garment hangtag, we explain the story of the stakeholders involved in the process of the garment creation, whether they are new or re-made products. Find us in stores, and find your new favorite utility garment.